Navigating IP Challenges in Emerging Markets: The Timberland Experience – A Brand Protection Perspective

Global IP Disputes and the Challenge of Market Entry: The Woodland– Timberland Case In recent years, intellectual property (IP) disputes have emerged as a critical concern for global brands looking to expand into new and emerging markets. With increased globalization, trademark protection has become a cornerstone of strategic brand management, especially in fast-growing economies like India, where consumer markets are diverse and competitive. One illustrative case in this regard is the legal and commercial dispute between Woodland and Timberland, which provides a compelling case study on the importance of brand protection, prior rights, and market..... Read the full article here : https://www.linkedin.com/feed/update/urn:li:activity:7334436004558229504